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New slogan for ThunderEase.

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In late 2017 ThunderEase released a controversial commercial. In it, an animated cat made the claim that ThunderEase Calming Pheromones made them "Feel Kinda Like They Rubbed Their Face on It." A legal battle ensued. The validity of that tagline was in question.

See highlights from the trial here.


With the help of an expert witness, ThunderEase won the trial and the "Feels Kinda Like They Rubbed Their Face on It" commercial went back on the air.

The jury is still undecided however on whether or not that was a good decision.

You be the judge, vote below.

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